February News - 2010
£40,000 record-breaking whisky sale!
WDF has scooped what is believed to be its biggest-ever single
whisky sale, totaling nearly £40,000, and staff pulled together
brilliantly to make it happen. Glasgow category manager Robert
Bogle tells the story.
It all started when a collector, from Aberdeenshire inquired
about a limited release 50-year-old Glenfiddich. I contacted liquor
category planner Nick Wadia, who confirmed we would be selling it.
I took the opportunity to tell him about the new rare Dalmore
Sirius, also priced at £10,000, and he placed an order for that
too. He went on to order more scotch, including two Macallan
Lalique bottles at £8,500 each and two Macallan 1824 bottles at
£1,200 each.
Nick arranged for the rare bottles to be sent from our Runnymede
distribution centre to Glasgow and I contacted Mr McKay to let him
know his order was ready. The customer then bought more scotch on
the day, which took the order over £40,000, but with a five percent
discount agreed by head office, Glasgow Customer Service Leader
Mathew Watson ensured that the sale, totaling £38,222.27, went
through without a hitch.
At Heathrow, Terminal 5’s Natalie Regan took him for lunch and
gave him a tour of the terminal. The customer called me that night
to thank us all for what he said was “outstanding customer service”
and has since called again saying he would like another of the
Macallan 1824 and may be looking for more high-value malts very
soon.
Nick Wadia did a fantastic job in getting these very
sought-after malts from our suppliers and I’m really pleased with
such a great team effort.”
WDF supports Macmillan Cancer Support in 2010
Each year, WDF employees choose a great cause to get behind as
our nominated charity for the year.
There are 2 million people living with cancer in the UK and one
in three of us will get cancer. WDF is choosing to direct its
fundraising efforts this year towards helping to make a difference
to those affected by cancer and their carers. That’s why our
nominated charity for 2010 is Macmillan Cancer Support. WDF
canvassed opinions across the company, asking staff to put forward
their suggestions.
Corporate brand manager Finn Lawrence was the man who raised
Macmillan as a possible charity and put their name in the
frame.
“There were many great causes suggested but I think the fact
that cancer touches so many lives is what prompted the majority to
vote for Macmillan,” says Finn.
Chair of the Voice National Forum Alasdair Garbett agrees. “Many
people have been touched by Macmillan’s work and there was a strong
desire among the group to work with a UK-based charity this
year.”
WDF will be encouraging staff to hold their own events to help
boost the fundraising and staff are now thinking about what their
teams can do to help. Whether that’s running the marathon and
donating proceeds to Macmillan, or getting customers to help fill
collecting tins, everyone will play a part.
Macmillan does not receive any governmental funding and so needs
voluntary support to provide their crucial services. As a corporate
partner, WDF will play a vital role in helping them reach even more
people affected by cancer and provide essential information, expert
medical care, emotional support and financial help.