Perfume is incredible. It can transport you to a different place and time. It can evoke memories that mean so much. And it all comes from a little bottle. As our customers fly off to different locations, we spoil them with a decadent range of fragrances that will trigger those memories for years to come. Not to mention on-hand advice from a team of experts. We’re passionate about each of our product categories, but with sales from our main stores and speciality Perfume Gallery accounting for 20% of the UK’s total, perfume has a certain je ne sais quoi and a very special place on our shelves.

Amongst our best-sellers are Chanel No 5, Issey Miyake L’Eau D’Issey, Hugo Boss and Calvin Klein CK One. To really boast our full range, we thoroughly educate our teams. And, because it takes more than a keen sense of smell and intuition to match the right person with the perfect fragrance, that training covers everything from the history of different fragrance families and manufacturing processes through to branding.

We also keep our product knowledge as up-to-date as haute couture. There are always new fragrances and variations on old favourites arriving. In the summer we promote a limited edition summer range with lighter scents for balmy beach holidays, and in September we wait with baited breath to launch the latest ranges in-store. Now that Terminal 5 is opening at Heathrow, we’re expecting to be busier than ever.

If you’d like to become a world expert, find out more from Dionne, one of our Fragrance Specialists in Heathrow Terminal 1.