About us
Welcome to WDF. In total, we have 84 stores in the UK and
Channel Islands, at locations that range from some of the very
smallest regional airports through to Heathrow – the world’s
biggest international airport – and everything in-between.
Every one of our stores works with the same business philosophy:
our customers are at the heart of everything we do. We really get
to know our customers so that we can make their shopping experience
a special part of their journey. We like to delight them – and even
surprise them. Which means in our stores you’ll find exclusive
ranges and the very latest products alongside timeless classics. To
treat customers’ senses even further, we’ve also developed an
exciting cocktail of in-store media and events.
It’s important to keep our stores looking fresh and make sure we
keep hitting the right notes with shoppers, so we regularly carry
out customer research. And, with an in-depth understanding of each
of our locations and their customer base, not to mention over a
decade of operational experience, we can tailor our retail offering
to optimise every opportunity.
This mix of expert knowledge, passion for customer service and
impressive array of products certainly make us stand out. But, of
course, it’s our people who bring our business to life.
Our key brands include:
- World Duty Free
- Alpha
- Biza
- Cocoon Beauty Sanctuary
- Glorious Britain
- Collection
- The Perfume Gallery
- World of Whiskies (WoW)
- The Cigar House
- Sunglasses